Looking for LeadGenie reviews? Three Australian businesses use it now, each named with permission: Employment Star, an HR and payroll consultancy in Parramatta; Dealia, a deals marketplace; and Advantek Australia, a machine shop in Wetherill Park. All three use our AI web chat. They’ve been live two to three months, so we print no numbers yet.
Same four columns for each business, so they can be compared rather than admired. Everything in the “what changed” column is what the business and we can both see happening; where the honest answer is that it is too early to put a number on it, the note underneath says so in those words.
Visitors arrived mid-problem: does this cover our awards, how long does an implementation actually take, can you run our payroll rather than just set it up, what happens at single touch payroll reporting. The site answered the ten obvious versions of that. The eleventh — the one specific to the reader’s headcount, industry or award — is the one that decides whether they enquire.
The ones who found their answer got in touch. The ones who didn’t read two or three pages and left, and nothing recorded that they had been there at all.
An assistant trained on their services, their implementation process, what a project does and does not include, and the questions they are genuinely asked most often. It answers directly where the answer is the same for everyone.
Where it depends on the business — headcount, award coverage, how much of the payroll function is being handed over — it says so plainly and takes the enquiry instead of producing a confident guess. That boundary was set deliberately: in this field a wrong answer delivered fluently is worse than no answer.
More of the same traffic now becomes a conversation instead of an exit, and the enquiries that reach the team arrive with the actual question already on them rather than a bare name and “please call me”.
The practical effect is on the first reply: it can be an answer rather than a discovery call, because the discovery already happened while the person was still on the site.
A marketplace has a structural problem no amount of good copy solves: the business owner who wants to know how listing works, what it costs and how to get their products in, and the shopper who wants a deal near them, are reading the same navigation.
Whichever way you write the homepage, roughly half the arrivals are being asked to work out which part of the site is theirs — and a visitor who guesses wrong doesn’t correct themselves, they leave.
Web chat whose whole opening job is to establish which side of the marketplace the visitor is on, in the first exchange, without making it feel like a form.
From there it routes: businesses toward how listing works, what is involved in getting set up and how to get their offers in; shoppers toward the relevant categories and stores. It answers the ordinary questions on both sides directly, and captures the business-side enquiries as enquiries rather than leaving them to find the contact page.
Fewer visitors bounce off the half of the site that was never meant for them, and the business-side enquiries now arrive already identified as business-side, with some idea of what the person wants to list.
For a two-sided platform that sorting is most of the value — the enquiry that matters commercially is the one that used to look identical to a shopper.
“Can you make this?” is not a quotable enquiry. Pricing a machined part needs a drawing or at minimum a sketch, a specification, a material and a quantity — and a visitor who has never had anything machined does not know that, so they send the sentence and wait.
What follows is a fortnight of email collecting the four things one at a time, on both sides, before anyone can say a number. Meanwhile the ordinary route for anyone in a hurry is the phone, which rings on a factory floor.
An assistant trained on what the workshop can actually do — the processes, the materials from ordinary plastics through to high-performance grades and metals — and on their quoting process.
It answers capability questions directly, tells a first-time buyer what a quotable enquiry needs and why, and routes them to the right form with the right attachments rather than leaving them to guess which of the site’s paths applies to a one-off part versus a production run.
More quote requests turn up with a drawing, a material and a quantity already on them, and fewer arrive as a single line with nothing attached.
That is a change in the shape of the work rather than only in its volume: an enquiry that arrives complete can be priced, and an enquiry that arrives as a question is a fortnight of chasing before anybody knows whether it was ever worth pricing.
None of the three is a trade, and none uses the phone plan yet. If your work arrives as calls, start with AI for tradies and the labelled examples on your trade’s page.
Advantek saw the AI receptionist running as a demo and asked for it. It is built, it is in beta, it is being tested and tuned, and it will answer their line once testing is finished. It is here early because the reason they wanted it explains the product better than anything we could write ourselves — and because a page about honesty that quietly waited until the good news was safe would not be worth much.
Advantek is run by two people who spend their day where the work is: production schedules, the floor, suppliers, the things that stop if nobody watches them. Taking a phone call there means hearing it over machinery, walking to a room quiet enough to listen properly, taking the call, and walking back.
Every call costs that walk, and the walk is the same length whichever call it is. A customer with a drawing and a deadline costs one walk. So does the third call this week about a directory listing, the person asking whether there are any jobs going, and the one selling advertising. On a good day that is an irritation. On a day when something has gone wrong on the floor, it is the reason the phone gets left.
Every business here agreed to be named and can have its story changed or taken down.
We print no figure we can’t source, label anything not live yet, and take a story down if the business leaves.
All three stories above use typed web chat. Prices are ex GST.
Web chat, Facebook, Instagram and email answered by AI, first reply in up to 3 seconds. No phone line. Unlimited conversations, fair use applies.
Adds calls and texts on an Australian mobile number, or divert yours. Unlimited, fair use applies. Calls A$0.03 a minute, texts A$0.11 sent and A$0.02 received, billed by use. Pro, from A$799 a month and set-up from A$2,499, adds a specialist voice assistant.
Get Found A$29, Get Organised A$59 or Get Connected A$89 a month, no set-up fee. Every enquiry in one place; nobody answers for you. Compare Smart Tools →
Nothing below A$499 answers a phone, and those plans alert you by email. Prices are locked in for your first 12 months; month to month, 30 days’ notice to cancel. Full pricing →
Named stories you can check, not star ratings. None is a trade, so tradies should see AI for tradies and the labelled examples on our industry pages.
Not yet. Advantek Australia’s voice receptionist is being tested and will answer their line once testing is finished. Meanwhile, read about the AI receptionist or book a free demo.
Two to three months shows how visitors behave, but it’s too soon for a figure we’d still stand behind in a year.
Ask on the demo call and we’ll put the request to them. We won’t share their details without asking. If they say no, we’ll tell you.
A free 30-minute video call. Bring last month’s visitor numbers and how many of them contacted you: that gap is what this page is about.
