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LeadGenie · Answering service vs AI receptionist
A message to return, or a job in your calendar
Growth · A$499
Vol. 2026
Home / AI Receptionist / vs an Answering Service
Answer my phone · Growth plan

Answering service vs AI receptionist: which suits a small business?

An answering service takes a message, so you still ring back to book the job. It suits lower call volumes, at about A$2.45 to A$3.99 a call. LeadGenie’s AI receptionist answers and books the job on the call, for bookable work. Growth is A$499 a month plus A$1,999 set-up and calls at A$0.03 a minute, ex GST.

  • Answers on the first ring and says it’s AI
  • Takes a message and requests a call-back when callers want you
  • Fewer calls? We’ll tell you if a service suits you better
The verdict, at a glance
Who answers
A trained operator, or an AI that says it’s AI
Cost at 120 calls a month
About A$580
against about A$530,
plus a one-time A$1,999
Set-up
They can be live in a day. We take 10 to 14 business days
After hours, at 7:24pm
A message to return, against a job booked
Contract
Ours: month to month, 30 days’ notice to cancel
If the month is busier
Their bill rises per call. Ours stays A$499, plus call costs
A human voice
The answering service wins
Your prices and suburbs
The AI quotes from them, set up before it takes a call
Who should ring a service
Under about 130 calls a month, or cover needed this week
A$3.99
A live-answered call at a service
A$49+
A month for a service’s booking add-on
4 / 8
Jobs a service still does better
A$499
A month on Growth, plus call costs
The problem

A message isn’t a booked job.

Say the phone rang out three times in a week, so you signed up for an answering service. Now the line is covered and nobody hears a voicemail beep. But you collect messages instead: eleven last week. You rang three back the same day, four the next morning and two on Friday. Two you never got to.

The operators aren’t the problem. They’re trained, polite at ten at night, and they take an accurate message. The trouble is that a message is a second phone call that hasn’t happened yet, and it lands on you.

Example

A 7:20pm call, handled both ways.

Example business: Glenwood Air. This is the hour an answering service is paid to cover, so the comparison is fair. The right column says what a service would do.

7:20 pm
Caller
“Hi, our ducted system’s blowing warm, and we’ve got 40 people here on Saturday. Can someone come out?”
An answering service
7:20 pm
The AI receptionist
“You’re through to Glenwood Air. I’m their AI assistant. Is it reverse cycle or ducted gas, and roughly how old is it?”
An answering service
7:22 pm
The AI receptionist
“That sounds like a diagnostic call-out: A$120, including the first half hour. The technician confirms anything more on site. With Saturday in mind, I’ve got Thursday 7 to 9am or Friday midday. Shall I book Thursday?”
An answering service
7:24 pm
Caller
“Thursday morning’s perfect. Thank you, that’s a relief.”
An answering service
Result
On the call, it’s close to a draw. At 7:24pm the service hands you a message. LeadGenie hands you Thursday 7 to 9 in your calendar and a text to the customer.

Example call for an example business, not a recording. The A$120 is the kind of rate a business gives us at set-up, not a LeadGenie price. How the AI receptionist handles a call → · How it tells callers it’s AI →

Try both

Keep your service. Run both for a fortnight.

You don’t have to cancel anything to start. Point your after-hours divert here and leave the daytime with your service, or the other way round. Then count two things: calls that ended in a booking, and messages you were still returning at six o’clock.

Who does each job better

A service wins four. The AI wins four.

An answering service or virtual receptionist does eight jobs. The highlighted side does each one better, and each row says who should choose it.

Job 01

A person on the other end

Some customers will always prefer a person, and an operator slows down for an elderly or upset caller. If most of your callers want a human, keep the service.

An answering service wins this
“Good evening, Glenwood Air. Oh dear, in this heat? Let me take some details and I'll make sure they see it tonight.”
The AI receptionist
“You’re through to Glenwood Air. I’m their AI assistant. What’s happening with it?”
Job 02

Booking it, rather than writing it down

A service ends with a message, and you book the job later. Diary access is usually an add-on, from about A$49 a month. Choose the AI if your work is bookable and you’re ringing back at six o’clock. Count last week’s messages.

An answering service
“I'll pass this straight on and someone will get back to you first thing.”
The AI receptionist wins this
“I've got Thursday 7 to 9 or Friday midday. Shall I put you down for Thursday, and you'll get a text confirming it?”
Job 03

The call that was never in any script

The lost driver, the solicitor, someone ringing for their father. A person improvises. The AI takes a message and requests a call-back from you.

An answering service wins this
“He’s after the yard on Sefton Road, not the office. I’ve given him the depot number and told him someone’s there till four.”
The AI receptionist
“That’s one for the team. I’ll take your details and ask them to call you back.”
Job 04

Knowing your prices, your suburbs and what you don't do

An operator works from a short script for dozens of businesses. The AI is set up on your rates, area and exclusions. Choose it if your prices are settled enough to say out loud.

An answering service
“I'm not able to give you a price, but I'll have someone call you back about that.”
The AI receptionist wins this
“A diagnostic call-out is A$120, including the first half hour. We don’t do evaporative units, and Katoomba’s outside our area. I can tell you who does both.”
Job 05

Hearing that someone has gone past annoyed

A good operator hears the change in a caller’s voice and marks it urgent. The AI flags it and requests an urgent call-back. Not the same job.

An answering service wins this
“That's the third time out for this, isn't it. I'm marking this urgent and I'll ring the on-call number now rather than emailing it.”
The AI receptionist
“I can hear this has been frustrating. I’ve marked it urgent and asked the team to call you back.”
Job 06

Everything that happens after you hang up

A message ends at the message. On Growth, the booking, the confirmation text and the customer record happen on the call. Choose the AI if your follow-ups never happen: quotes go quiet and confirmations don’t get sent. Custom workflows are on Pro.

An answering service
“Message sent. That’s us done. Anything after this is at your end.”
The AI receptionist wins this
“Booked, confirmation texted, and saved to your customer list.”
Job 07

Covering you by Thursday afternoon

A service can be live in a day. We take 10 to 14 business days to set up your rates, calendar and questions. If you need cover this week, choose the service.

An answering service wins this
“Send us your greeting and three fields, divert the number, and we'll be answering by this afternoon.”
The AI receptionist
“10 to 14 business days from the onboarding call: the number, your rates, your calendar, then testing before it takes a real call.”
Job 08

The enquiries that never ring at all

Web forms, Facebook messages and emails never reach a phone service. Growth answers those in seconds too. Choose it if half your enquiries arrive typed.

An answering service
“We answer the phone. Web forms and emails aren't something we can help with.”
The AI receptionist wins this
“Same assistant on web chat, email and Facebook, replying in seconds and booking into the same calendar.”
Four each
So the question is what you’re short of: a voice on the line, or a job in the calendar.

The four on the left are real: a human voice, the unscripted call, hearing real anger, and being live tomorrow. If that’s your shortage, keep a service. The four on the right sit outside what a message service sells. A per-call bill also grows with every busy month, while ours moves by a few cents a call; past about 130 calls a month, the service costs more than Growth. What the AI receptionist does → · How it compares with hiring someone →

Cost

Answering service costs in Australia

Australian answering services publish their rate cards, so this is easy to check. Here’s an ordinary month for a trades business with two vans: 120 calls, priced from their cards and ours. A per-call bill counts every call, including wrong numbers and hang-ups, and it rises in a good month, which is why some owners cap it and let calls roll to voicemail. None of this says the operators are bad at their job.

Year one, side by side
1,440 answered calls, priced from published Australian rate cards
An answering service
Live reception, with the diary add-on
Answered and booked
Growth · A$499/mo
Live call answering
A fifty-call bundle at A$185, then A$3.99 for each of the other seventy. Message-taking plans start around A$25 a month plus A$2.45 to A$2.50 a call; live reception around A$33 plus A$3.89 to A$3.99
An answering service
A$5,572
Answered and booked
n/a
Diary access, so they can book
Carried at the A$49 base rate only. The per-minute charge, around A$2.99, and any set-up fee are not in this figure
An answering service
A$588
Answered and booked
n/a
A script longer than three fields
Quoted as complex scripting, commonly from A$49 a month
An answering service
A$588
Answered and booked
n/a
Call diversion
Getting your existing number to them, from about A$20 a month. A business number from about A$5, and voicemail to email or a phone menu at about A$5 to A$20 each, are not counted
An answering service
A$240
Answered and booked
n/a
The service, year one
An answering service
A$6,988
Answered and booked
n/a
LeadGenie Growth, twelve months
Ex-GST, month to month, no lock-in
An answering service
n/a
Answered and booked
A$5,988
One-time set-up fee
Growth build, charged on signing. The monthly plan starts on go-live
An answering service
n/a
Answered and booked
A$1,999
Phone network usage
384 answered minutes at A$0.03 and about 150 texts a month; the number itself is included
An answering service
n/a
Answered and booked
A$360
The alternative, year one
An answering service
n/a
Answered and booked
A$8,347
Year one, all in
An answering service
A$6,988
Answered and booked
A$8,347
The same year at twenty calls a month, message-taking only
An answering service
A$1,080
Answered and booked
A$8,047
Of the eight jobs above
An answering service
Four of eight
Answered and booked
Four of eight
What the difference costs
An answering service
n/a
Answered and booked
A$499/mo
flat, whatever the month does, plus about A$30 a month of phone usage and a one-time A$1,999 set-up

Read that as a worked example, not a claim. At 120 calls a month the service is cheaper, by about A$1,400 in year one. The crossover is roughly 150 calls a month in year one, with the set-up fee counted. Below that, and at every volume on a message-taking plan, they win on price. The table puts no dollar value on the four jobs the service wins, or on your own time returning 1,440 messages: at three or four minutes each, that’s six or seven hours a month.

Where these come from, so you can check them rather than trust us. Every figure above is taken from the published pricing pages of established Australian answering services as at September 2026: message-taking from A$25 a month with per-call rates of A$2.45 to A$2.50; live virtual reception from A$33 a month at A$3.89 to A$3.99 a call, or A$185 for a fifty-call bundle; appointment and diary products from A$49 a month with per-minute charging around A$2.99; complex scripting from A$49; diversion from A$20; numbers from A$5. We have deliberately not named the services, because the point is the model rather than any one company, and because their prices change. Get a written quote at your own call volume before you decide anything. Two things are deliberately excluded and both understate their column: the per-minute charge on diary time, which we have left out entirely and carried the diary at its base rate, and any set-up fee.

Work out what missed calls cost you → · Check your reply speed free → · What our side costs, in full →

Price

Growth answers your phone for A$499.

An answering service answers a ringing phone, so the fair comparison is a plan that answers one. That’s Growth, at A$499 a month plus A$1,999 set-up, ex GST.

The plan that answers your phone

Growth, A$499

Divert your number to it, the same way you divert to a service now, or use the Australian mobile number we include. It answers on the first ring, asks your questions, quotes your rates, books the job and texts the customer. If a caller wants you, it takes a message and requests a call-back. Unlimited calls and messages, fair use applies. Calls A$0.03 a minute and texts billed by use; most businesses spend about A$30 to A$70 a month on those (an estimate).

The exception

If your enquiries arrive typed

Some businesses paying for an answering service really have an inbox problem: the work arrives typed. Starter, at A$199 a month plus A$999 set-up, answers web chat, Facebook, Instagram and email with AI. Get Connected, at A$89, puts them in one inbox for you to answer. Neither has a phone line, and alerts on both reach you by email. AI chat assistant →

Not ready?

Check your reply speed free

See how fast your business replies to a new enquiry today, before you change anything. Run the free speed test →

Prices in AUD, ex GST. Plans below Growth have no phone line, so no calls, no texts and no call charges: Get Found A$29, Get Organised A$59 and Get Connected A$89 a month, and Starter A$199. Their alerts and follow-ups go by email. Growth at A$499 includes an Australian mobile number, with calls at A$0.03 a minute and texts at A$0.11 sent and A$0.02 received, billed by use: a few cents a call rather than A$3.99. Most businesses spend about A$30 to A$70 a month on those (an estimate). Pro is from A$799 a month. Set-up fees: Starter A$999, Growth A$1,999, Pro from A$2,499, charged on signing; the monthly plan starts the day the AI goes live. Growth takes 10 to 14 business days from the onboarding call; Starter 7 to 10 and Smart Tools 3 to 8. Prices locked in for your first 12 months. Month to month, no lock-in, 30 days’ notice to cancel. Do you need a phone number? → · Full pricing →

Who should choose an answering service

When a service is the better pick.

If most of this list sounds like your business, an answering service is the right product. Get a quote at your call volume. We’ll say the same on a demo.

Choose an answering service if

A message is the right output

A person · From about A$90 · Live tomorrow

Under about 130 calls a month. At 120 calls, a live service with a diary is around A$580 a month all in, and message-taking is under A$350, or around A$90 at twenty calls.

The next step is a conversation, not a booking. Professional and advisory work where nothing can be scheduled until someone has actually talked to them.

Your callers would rather have a person, and you know it: older customers, distressed customers, anything delicate.

You need the phone covered this week. Somebody’s off, or a campaign starts Monday. They are live in a day; we are 10 to 14 business days.
The calls are wildly varied and most of them are one-offs that no script would ever have anticipated.
Nothing about your work has a diary. If there is no calendar to book into, the thing we win at doesn’t apply to you.

These aren’t either-or. Plenty of businesses run Growth on the phone all day and send call-back requests to a service or a person. Not sure which suits you? Book a free demo and tell us how many calls you got last month. We’ll tell you honestly. Book a free demo → · How we set it up for you →

Answering service or AI: questions

What owners ask before switching.

Published prices as at September 2026: message-taking from around A$25 a month plus A$2.45 to A$2.50 a call. Live virtual reception from around A$33 a month plus A$3.89 to A$3.99 a call, or bundles such as A$185 for fifty calls. Diary access to book appointments is a separate product from about A$49 a month, at around A$2.99 a minute. Extra scripting is commonly another A$49, and call diversion about A$20. At 120 calls a month that’s near A$580 a month, or about A$4.85 for every call answered. Work out your own numbers →

Not at 120 calls a month: the service is about A$1,400 cheaper in year one. The crossover is roughly 150 calls a month in year one, with the set-up fee counted. The difference buys the booked job, your rates, the work after the call and the typed enquiries. Growth is A$499 a month plus A$1,999 set-up, and call costs are usually A$30 to A$70 a month.

Not the way a trained operator can. Ours takes a message and requests a call-back for anyone who asks for you, anyone upset, and anything it hasn’t been set up to answer. It doesn’t guess. You decide where that line sits, and changes are included. What it handles →

Some will, and the service wins that job. Ours says it’s an AI assistant in its first sentence, so nobody is tricked. A caller who gets a price and a booked time at half past seven may prefer that to “someone will get back to you”. How we use AI →

Not on day one. Run both for a fortnight: after hours here and daytime with them, or the other way round. Then count the bookings, and the messages you still returned at six o’clock. Plenty of businesses keep both, with call-back requests going to the service. Check your service’s notice period first.

10 to 14 business days from the onboarding call, tested with you before it takes a real call. A service can cover you this afternoon, so keep it running while we build. The divert moves in a minute when you’re ready. Our plans are month to month, with 30 days’ notice to cancel. How we set it up for you →

Count last month's messages. Then decide.

A thirty-minute video call, no obligation. Nothing is built until you say go. Tell us how many calls your service took last month and how many could have been a booking, and we’ll tell you honestly whether moving is worth it.