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LeadGenie · Speed test
How fast do you reply?
Free tool
Vol. 2026
Home / Lead response speed test
Free tool · Lead response time

Lead response speed test: how fast do you reply?

Your lead response time is how long a new enquiry waits for a real reply. This free lead response speed test asks eight questions about your calls, forms and messages, then estimates that time, scores it out of 100 and names the one thing to fix first. It suits any small business that takes new enquiries. No email needed.

  • Customers often book whoever replies first with a price
  • Your score shows on this page, and nothing is sent
  • Free fixes first, then the plan that fits if you need one
The test, at a glance
What it measures
How long a new enquiry
waits for a real reply
How long it takes
About a minute. Eight questions
What you get
A reply time, a score out of 100,
and the one thing to fix first
Email needed?
No. Your score shows on this page
The real test
Send your business a real enquiry and time it
What it can't tell you
Whether your reply was any good
Cost
Nothing. No card, no call,
no salesperson afterwards
8
Questions, about a minute
100
Points, scored on this page
3 sec
Our AI’s first reply, at most
A$0
No email, no card
The test

Eight questions about what really happens when someone new gets in touch.

Answer for how this week really went, not how a good week goes. Nobody is watching: your answers stay in this browser tab.

Lead response speed test
How long does a stranger wait to hear back from you?
Question 1 of 8
Question 1: how the work arrives
How do most of your new enquiries reach you?

New customers, not existing ones. If it’s split, say so: it changes what we suggest at the end.

They ring the phone.
A number on a van, a Google listing, a sign, a referral with a mobile attached.
They type.
Web forms, email, Facebook or Instagram messages, a portal enquiry.
Both, about half and half.
The phone rings and the inbox fills, and neither one is the small half.
Mostly repeat customers and word of mouth.
Very little of it is a stranger who found you cold.
Question 2: the phone, mid-job
A stranger rings while you're on a job. What happens?
Not what happens when you’re at the desk. What happens at eleven on a Wednesday morning with both hands full.
Someone in the office picks it up, every time.
There is a person whose job that is, and they are there.
An answering service takes a message.
Answered by a person, written down, sent through to you to return.
Voicemail, and I listen to it later.
Most people don't leave one, but the ones who do get called back.
It rings out.
I see the missed call eventually, or I don't.
Question 3: a typed enquiry, in the day
A web form comes in at two on a Tuesday. When does a real reply go out?

A real reply, not the automatic “we have received your enquiry” that says nothing.

Within a few minutes.
Within the hour.
Later the same day.
Usually at the end of it, when the tools are down.
The next working day.
When I get to it, and sometimes I don’t.
Honest answers score better than flattering ones here.
Question 4: the same enquiry, at night
Same enquiry, twenty to nine on a Saturday night.

Plenty of enquiries arrive when nobody is working, so this answer counts as much as the daytime one.

Within minutes. Something replies at any hour.
Later that night, or Sunday morning.
Because somebody checks their phone, not because anything is set up.
Monday morning.
Monday afternoon, or whenever the week allows.
Question 5: whose job it is
Who actually sends the first reply?
Not who is supposed to. Who did it last time.
Something automatic goes out straight away with real information in it, then a person follows.
A person whose job it is, during office hours.
Me. Between jobs, and at night.
Nobody in particular. Whoever sees it first.
The shared inbox that everybody can open and nobody owns.
Question 6: what the reply says
What does that first reply actually say?

Speed on its own wins nothing, so this question carries as many points as the phone question.

A price or a range, when we could come, and a way to book it.
A real answer to the question they asked.
No price, but they learn something.
“Thanks for getting in touch, we’ll be in contact shortly.”
"Please give us a call back."
Which hands the work of contacting you back to the customer.
Question 7: the silence after
They don't reply to your reply. Then what?

Plenty of quotes aren’t lost to a competitor. They just go quiet.

Three or more follow-ups over a fortnight, and they go out whether I remember or not.
A couple, if I think of it.
One, a few days later.
Nothing. The ball is in their court.
Question 8: do you know your numbers?
How many new enquiries did you get last month?

Knowing this number is the first step to improving it, so it’s worth eight points on its own.

I could tell you the exact number.
Roughly. Within ten either way.
No idea, honestly.
Nothing is sent anywhere. Your answers stay in this browser tab.

How the score works. 100 points across seven questions: 16 for the phone mid-job, 18 each for typed enquiries by day and at night, 12 for who replies first, 16 for what the reply says, 12 for follow-ups and 8 for knowing your enquiry count. Question 1 isn’t scored: it picks the plan that fits. Your reply time blends your two timing answers, using an example 42% of enquiries arriving after hours. It’s only as honest as your answers, so test the real thing too.

Your result

Your lead response time, scored out of 100

Your result shows here after question 8. The five score ranges below show where you could land.

Your estimated first reply
Answer all eight
Weighted across the enquiries that arrive in your working day and the ones that arrive outside it.
First ring
Growth, on calls
3 seconds
Our first reply, at most
?
Your gap
?
out of 100
Your score range

Your result shows here after question 8.

Not answering
Fast
The one thing to fix first
Your weakest answer

Answer the eight questions and the one thing to fix first shows here.

85 to 100
Genuinely fast

Something answers at any hour, the first reply has a price and a next step, and follow-ups happen without anyone remembering. If this is you, keep your money: the third plan card below says so.

65 to 84
Covered by day. Gone by night.

Between nine and five you’re as good as anyone. The gap is either side of it: the Saturday enquiry, the 9pm form, the call that lands while the office is shut.

45 to 64
Slow enough to be losing jobs

Nothing is broken, which is why it lasts. Enquiries get answered in the end, by someone doing what they can between jobs, and some have booked someone else by then.

25 to 44
Cold before you see it

The reply usually goes out the next working day, and the customer has moved on. The first fix here isn’t software: an auto-reply with real information, and an after-hours message that says when you’ll call. Both are free, below.

0 to 24
Not really answering

Calls ring out, forms sit, and nothing happens after the first reply. If you’re still busy, you’re living on the customers who chased you. Start with the free fixes below, not with us.

Your answers stay in this browser tab. They aren’t sent or stored, and closing the tab clears them. Privacy →

The real test
That was your estimate. Now test the real thing.

Your score is your own account of the week, and it’s usually kinder than the truth. So send your business a real enquiry, the way a customer would, and time the reply. It takes five minutes and costs nothing.

Look for three things in the reply: a price or a range, a time you could come, and a way to book. Speed without those wins nothing.

Tell your team afterwards. The number is about how the business is set up, not about them.

  • Use a number or email your team won’t know, like your partner’s.
  • Send a short enquiry after hours through your web form, Facebook page or listing, asking for a price and a time.
  • Have someone ring once in the day while you’re on a job, and see what happens.
  • Note when each went, and when a real reply came back.
Speed isn’t everything

You can score a hundred and still lose the job.

A reply in four seconds that says “thanks, we’ll be in touch” loses to one that takes forty minutes and gives a price range, a time on Thursday and a way to book. Customers aren’t timing you. They want to know if you can help, what it costs and when you can come. So make the first reply carry a price, a time and a way to say yes. Then make it fast.

Free fixes first

Six free ways to cut your response time.

A business scoring in the forties can often reach the sixties in an afternoon, without paying anyone, including us. Do the left column first. If it’s enough, you don’t need the right one.

Do it yourself

Six fixes that cost nothing

Free · This week · No help needed

Test your own contact form from your phone, now. Check it arrives and how long it takes. Broken forms are more common than you’d think.

Put real information in your auto-reply: a price range, your service area, your hours and a booking link.

Set an honest after-hours reply that names when you’ll call, like “before 10am tomorrow”. Then keep to it.

Give the inbox one owner, not a team address, and a deputy for when they’re off.

Turn on voicemail-to-email so a missed call arrives as text, and divert to your mobile when you leave the yard.

Write down last month’s enquiry count. You can’t fix a number you don’t look at.

Or have it answered

When you can’t get to it

From A$199 typed · A$499 if it rings · Plus set-up

It covers the hours you can’t staff: 9pm, Saturday, mid-job. Those are the hours that decide your score.

It answers with your prices and service area, because we build it on them first. That’s the difference between a fast “thanks” and a fast answer.

It books into your calendar, so a fast reply turns into a job.

It follows up when a conversation goes quiet, whether anyone remembers or not.

Typed enquiries: Starter, A$199 a month plus A$999 set-up. Web chat, email, Facebook and Instagram, answered in up to 3 seconds. No phone number and no texts: alerts come by email.

A ringing phone: Growth, A$499 a month plus A$1,999 set-up. It answers on the first ring and texts back missed callers. An Australian mobile number is included, or keep yours and divert. Calls A$0.03 a minute, texts A$0.11 sent and A$0.02 received; most businesses spend about A$30 to A$70 a month on those (an estimate).

If you do the left column and nothing else, this page has worked. After a fortnight, count the enquiries that still arrived when nobody could answer. If that number is small, stay as you are. If it isn’t, see how missed call text back and the AI receptionist on Growth close the gap.

Example month

Forty enquiries a month, answered two ways.

An example business in the middle score range: weekday enquiries answered the same day, nothing after hours, one follow-up if someone remembers. Every figure below is an example, not a promise. The row that matters most is the one after the total.

Example month
40 new enquiries, a business scoring 45 to 64
As it works now
Same-day in the week, nothing after hours
Answered in seconds
Any hour, with a price and a time in it
New enquiries reaching the business
Calls, forms, emails and messages: the same demand in both columns
As it works now
40
Answered in seconds
40
Arriving outside working hours
Example: 42%. The share varies a lot by trade
As it works now
17
Answered in seconds
17
Answered inside ten minutes
The weekday enquiries that happened to land at a good moment
As it works now
7
Answered in seconds
40
Still the first business to reply
As it works now
9
Answered in seconds
29
Got a price, a date and a next step
Not an auto-reply: an answer they could act on
As it works now
16
Answered in seconds
27
Followed up more than once after going quiet
Question 7: quotes that went quiet
As it works now
5
Answered in seconds
27
Booked
As it works now
11
Answered in seconds
19
The month, at an example A$680 a job
As it works now
A$7,480
Answered in seconds
A$12,920
The same month for a business that already answers every call live and quotes on the spot
Where the gap closes: if you scored above 85, this is your row
As it works now
A$12,920
Answered in seconds
A$12,920
No difference
What the difference costs
As it works now
Nothing extra
Answered in seconds
A$499 a month plus A$1,999 set-up
Or A$199 a month plus A$999 set-up, if nothing rings

Read that as an example, not a claim. The weakest figure is the booking rate, 11 against 19: only your own records can settle it. The job value moves the total most, so halve it and the gap halves. The set-up fee isn’t in the month, and your own time returning messages isn’t counted either. The AI creates no extra demand: the same 40 people enquired in both columns. Run it on your own figures →  ·  Compare an answering service →

Which plan fits

Your plan depends on how enquiries arrive, not your score.

Question 1 decides this, and it isn’t scored. A ringing phone and a filling inbox need different plans at different prices. If you scored above 85, the third card is yours.

If your enquiries ring

Growth, A$499 a month

An Australian mobile number is included, or keep yours and divert. It answers on the first ring, day or night, asks your questions, quotes from your price list, checks your calendar and books the job. If a caller asks for you, it takes a message and requests a call-back. Plus A$1,999 set-up. Calls A$0.03 a minute and texts A$0.11 sent and A$0.02 received, billed by use; most businesses spend about A$30 to A$70 a month on those (an estimate). Unlimited calls and messages, fair use applies.

If your enquiries are typed

Starter, A$199 a month

Web chat, email, Facebook and Instagram answered in up to 3 seconds, at any hour, with your prices and service area in the reply. No phone number and no texts, so alerts and follow-ups reach you and your customers by email. Unlimited conversations, fair use applies. Plus A$999 set-up.

If you scored above 85

Keep what works

You already reply fast, with something useful in it, and you follow up. Keep it that way: test your own contact form now and then, and take this test again when things get busy or someone leaves.

Prices ex GST, billed monthly and locked in for your first 12 months. Get Found A$29, Get Organised A$59, Get Connected A$89 and Starter A$199 a month have no phone number and send no texts: alerts reach you by email. Growth at A$499 and Pro from A$799 include an Australian mobile number; calls are A$0.03 a minute and texts A$0.11 sent and A$0.02 received, billed by use (most businesses spend about A$30 to A$70 a month, an estimate). Smart Tools have no set-up fee. Set-up is A$999 on Starter, A$1,999 on Growth and from A$2,499 on Pro, and takes 7 to 10 business days on Starter and 10 to 14 on Growth from the onboarding call. Month to month, no lock-in, 30 days’ notice to cancel. Do you need a phone number? →  ·  Full pricing →

Lead response time questions

What people ask after they've seen their score.

No. The questions and the maths run in your browser, and your score shows on this page. Nothing is sent or stored, and closing the tab clears it.

Within minutes if you can, before the customer contacts the next business on their list. People often ask three or four businesses at once and go with the first useful answer. Speed alone isn’t enough: a reply with a price range, a time and a way to book beats an instant “we’ll be in touch”. If you can’t reply from the tools, set an honest after-hours message and keep to it. On Growth, missed call text back texts every rung-out caller in seconds.

Send your business an enquiry the way a customer would, from a number or email your team won’t know. Use your web form or Facebook page after hours, ask for a price and a time, and note when a real reply comes back. How to run it

Test your own contact form from your phone and time it. Broken forms are more common than owners expect. Then put real information in your auto-reply (a price range, your area, a booking link), set an after-hours message that says when you’ll call, and give the inbox one owner. None of it costs anything. All six free fixes

Probably not. If something already answers at any hour with a price and a time in it, and follow-ups happen without anyone remembering, you’d be paying twice. A good score often rests on one or two people, so take the test again when someone leaves or things get busy.

Starter takes 7 to 10 business days from the onboarding call, and Growth 10 to 14. We write it, train it and test it with you before it answers a real customer. Nothing needs switching off to start, and the free fixes are worth doing in the meantime. How we set it up for you

Answer every enquiry in seconds, day or night.

Book a free 30-minute demo and we’ll go through your score with you. Growth answers your phone on the first ring for A$499 a month plus A$1,999 set-up, ex GST.