This free Google Business Profile audit scores your listing out of 100 in about three minutes. Open your profile in another tab, answer twelve questions, and see which items are fine, which need a look and the first thing to fix. It suits any local business with a Google listing. Nothing you answer leaves this browser tab.
Do this with your profile open beside you. Answers from memory are kinder than the ones on screen. Nobody is watching: nothing is sent anywhere.
First, open it. Search your business name on Google in another tab, or open the profile from the Google account that manages it. Questions 2 to 12 are about what’s on the screen.
Not scored, but it decides what we tell you at the end. Nobody can help keep a profile right unless you can add them as a manager.
Word for word: the name on your van, your invoices and your website.
The paragraph from the business, in your own words. Not whether it’s well written: whether it describes the business you run today.
Your own, not a customer’s upload and not the logo. Open the photos and look at the dates.
And the attributes under it: onsite services, online estimates, accessibility and the rest, whichever Google offers your category. They answer “do they do this?” before anyone has to ask.
Including the Saturday morning you actually work and the early finish on Fridays. Public holiday hours aren’t scored here.
And does somebody answer that number? Two different numbers across your profile and your site is a small thing that makes a business look careless.
How the score works. 100 points across eleven items: 14 for the category, 12 each for photos, services and attributes, and hours, 10 each for address and phone and for the review count, 8 each for the description and review replies, 6 for the name, and 4 each for social links and the star rating. The rating counts for little on purpose: past about four stars, people read the reviews, not the number. Question 1 isn’t scored. The audit never sees your profile, so the score is only as honest as your answers.
Your result shows here after question 12, item by item. The five score ranges below show where you could land.
Your result shows here after question 12.
Answer the twelve questions and the first thing to fix shows here.
Your profile is right and someone is keeping it that way, so you don’t need Get Found. Check three answers on your phone, signed out, before you trust a score this good: the hours, the replies to your last ten reviews and the date of your newest photo.
Set up properly once and drifting since. Nothing a customer would call wrong yet, but the photos are getting old, a service or two is missing and a few reviews are waiting for a reply.
The gaps are now the kind a customer notices: hours that aren’t true, a category that’s nearly right, reviews nobody has answered. None of it is hard to fix, which is why it never gets done.
So little is on the profile that most of what a stranger learns about you comes from elsewhere: your reviews, your website and edits suggested by the public. An afternoon with the free fixes below moves most profiles out of this range.
A name, a pin and not much else. If the phone rings anyway, it’s people who already knew your name. Start with the free fixes below, not with us. Every one is free.
Your answers stay in this browser tab. They aren’t sent or stored, and closing the tab clears them. Each item is marked fine at three quarters of its points or more, needs a look below that, and missing at none. Each is also a one-off (fix it once and it stays fixed) or something that goes stale (right today, wrong next year). Privacy →
You see your profile as its owner: signed in, searching your own name. A customer searches the job and the suburb, reads the reviews first, and decides in the time it takes to scroll past two other businesses.
So check it their way. On your phone, signed out, search the job and your suburb. Find your listing and read the open or closed line, the date of the newest photo and your last three review replies. Then ring the number on it after hours and hear what a customer hears.
Five of the eleven items are one-offs: the category, the name, the description, the address and phone, and the social links. Fix them once, in an afternoon, with your own login, and they stay fixed. Nobody should pay a monthly fee for those. The other half goes stale: photos age, hours and services change, and reviews keep arriving. That half is what Get Found keeps right, for A$29 a month.
Everything on the left is done in Google, with your own login, in an afternoon. If the left column is enough, you don’t need the right one.
It’s email only, with no usage bill, no phone number and no texts. Month to month, with 30 days’ notice to cancel.
What Get Found does with each part of a profile, and what stays yours (ownership, verification, real photos and approving replies), is on its own page. What Get Found keeps right → · How asking for reviews works →
An example profile, set up properly at 93 out of 100, then either left alone for twelve months or kept right. Every score uses this page’s own marking, and every figure is an example. The row that matters most is the last one.
Read that as an example, not a claim. The weakest figure is the 65: how far a profile drifts depends on how much the business changes. The review count and rating are the same in both columns, because keeping a profile right doesn’t make customers write reviews. Not in the table: calls, jobs or revenue. Nothing here claims a better score brings a single extra enquiry or moves you up Google Maps. Free review link and QR code →
A low score made of one-offs needs an afternoon. A decent score made of stale items needs someone to keep at it. If you scored above 85, the third card is yours.
Photos, services, hours and review replies kept right: a drafted reply to every review for you to approve, an email alert the moment one lands, and Google’s notices about changes to your profile watched. The one-offs are fixed once at set-up. No set-up fee, no phone number and no texts: every alert is email. Live in 3 to 5 business days from your set-up call. Month to month, with 30 days’ notice to cancel.
Updates and offers posted to your Google profile run through the social planner, which starts here, along with Facebook and Instagram, one inbox for chat, social and email, and lead alerts by email. It includes everything in Get Found. If your profile scores badly, fix it before you post to it.
Your profile is right and someone is keeping it that way. Carry on. Put a reminder in for six months and take this again, because a profile at your score usually slips the month that person leaves or gets busy.
Neither plan has a phone number. Get Found at A$29 and Get Connected at A$89 a month take no calls and send no texts. Every alert reaches you by email, and there’s no usage bill. Both are ex GST, billed monthly and locked in for your first 12 months, with no set-up fee, no lock-in and 30 days’ notice to cancel. Smart Tools pricing →
This free audit checks eleven things on your profile: the name, description, photos, categories, services and attributes, hours, address and phone, social links, review count, star rating and review replies. Each is marked fine, needs a look or missing, and you get the first thing to fix. It doesn’t score posts, service areas or holiday hours.
No. The twelve questions and the scoring run in your browser, and your result shows on this page. There’s no form, nothing is sent, and closing the tab clears it.
Not on its own, and nobody can promise you a spot on the map. Google ranks local results on relevance, prominence and distance from the person searching. A complete, accurate profile helps with relevance, and reviews help with prominence. A good score means Google can consider you properly for the searches you should be in.
Because neither exists any more. Google switched off chat on Business Profiles in July 2024 and removed the questions and answers section in November 2025. Posts aren’t scored either: you can post free from Google, and posting comes after everything on this list.
Ask them to add you as an owner, which is quickest if they’re still reachable. If not, request access through Google from your own account. Google contacts the current owner and, if nobody answers, lets you verify the business yourself, often with a short video of your premises, vehicle or tools. Nobody can do this step for you, including us. Our guide: log in, verify and fix a suspension
At set-up it fixes the one-offs with you on the call. After that it keeps photos, services and hours right from a one-line email, drafts a reply to every review for you to approve, emails you when one lands, and watches Google’s notices about changes to your profile. It’s A$29 a month ex GST, with no set-up fee, prices locked in for your first 12 months and 30 days’ notice to cancel. What Get Found keeps right
Most of what this audit finds is free to fix yourself. If the stale half (photos, hours, services and replies) keeps getting away from you, Get Found keeps it right for A$29 a month, with no set-up fee.
